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Meet Morris

Meet Morris

Fashion is a funny thing. The word implies constant change – always moving on to the next big thing, the next trend and the next look. That’s not Morris. We prefer the word curious – and as a brand, you could say that we’re style curious. Marrying the past with the future unknown. But let’s start from the beginning.

Our founder, Jan Alsén, was a style maverick. He kept his head held high, a lily pinned to his chest. When the world zigged, he zagged. When it screamed fast fashion, he stayed true to his craft and conviction, championing a timeless wardrobe that never stops evolving. That spirit lives on. It’s our creed. To stay true to yourself, and express that. Because that’s not fashion, that’s style – and style is synonymous with knowing who you are, what you want – and not giving a damn.

Morris leads the way in men’s style. We want every man to stay true to himself, and express that. To be the lord of his own wardrobe.

Our History

Our founder, Jan Alsén, was a style maverick. He kept his head held high, a lily pinned to his chest. When the world zigged, he zagged. When it screamed fast fashion, he stayed true to his craft and conviction, championing a timeless wardrobe that never stops evolving. That spirit lives on. It’s our creed. To stay true to yourself, and express that. Because that’s not fashion, that’s style – and style is synonymous with knowing who you are, what you want – and not giving a damn.

Morris leads the way in men’s style. We want every man to stay true to himself, and express that. To be the lord of his own wardrobe.