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The Iconic Collection

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Introducing Iconic Collection,

Our most beloved pieces over the years. Everything in the collection has been remixed – that is, updated – in colour, material or fit, but they’re unmistakably the same, great pieces.

At Morris we value things that stand the test of time. The Iconic Collection is our proof that some things just never go out of style. A limited collection with re-created iconic items from Morris first collections. The collection is a great example of all the things Morris stands for, caring for the things that last and defining preppy style.

To celebrate the Iconic Collection, we released a song together with the Gothenburg-based band Pretty Charming. After all, great men’s style and great music, or timeless style and timeless tunes, are two things that will be forever intertwined.

The Iconic Collection is a new take on the style known as British prep. The clothes themselves can be seen as a tribute to great style: taking something that exists and fine-tuning the details to make it sharper and more relevant for today and the future.

The collection allows you to rediscover classics such as The Barrow Hill, a field jacket with diamond quilting and a checked lining; The Chester, a modern corduroy trouser with a slightly higher waist, pleated front and tapered legs; The Turner, a classic tattersall window shirt, updated in bold colours; and, of course, The Lambswool O-neck.

The Iconic Collection is not about looking back (and definitely not in anger), but instead, as always with Morris, about marrying the past with the future unknown.