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Design philosophy

WE LIKE TO SAY THAT WE REFINE THE CLASSICS AND BRING THEM INTO TODAY.

 

Our founder Jan Alsén was a style maverick. Kept his head The great thing about style – rather than fast fashion – is that it allows you to build a wardrobe made to last over time. A wardrobe that is timeless. But timeless does not mean stagnant or backwardslooking. The Morris mission is to make timeless style attractive, vibrant, and relevant for now.

Timeless can be a navy merino knitted sweater, an Oxford shirt or a pair of jeans. But it can also be a multicolored rugger, a striped seersucker suit or pastel trousers. We like to keep one eye on the rearview mirror, looking at great style icons, and learning from things that have been around for a long time (for a reason). We like to say that we refine the classics and bring them into today.

”We strive towards designing clothes that are useful as well as beautiful. We constantly search for the best materials. And we know how to construct garments that last and age well – our roots in the Swedish textile industry run deep.”