Design philosophy
WE LIKE TO SAY THAT WE REFINE THE CLASSICS AND BRING THEM INTO TODAY.
Our founder Jan Alsén was a style maverick. Kept his head The great thing about style – rather than fast fashion – is that it allows you to build a wardrobe made to last over time. A wardrobe that is timeless. But timeless does not mean stagnant or backwardslooking. The Morris mission is to make timeless style attractive, vibrant, and relevant for now.
Timeless can be a navy merino knitted sweater, an Oxford shirt or a pair of jeans. But it can also be a multicolored rugger, a striped seersucker suit or pastel trousers. We like to keep one eye on the rearview mirror, looking at great style icons, and learning from things that have been around for a long time (for a reason). We like to say that we refine the classics and bring them into today.
