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Meet Morris

Our Story

Fashion is a funny thing. The word implies constant change – always moving on to the next big thing, the next trend and the next look. That’s not Morris. We prefer the word curious – and as a brand, you could say that we’re style curious. Marrying the past with the future unknown. But let’s start from the beginning.

A rebel of tradition

Back when Morris was founded, in the midst of fast-moving fashion and Scandinavian minimalism, Morris praised the classic fashion in a new manner.

Our hearts beat for colour and British prep. Our eyes constantly scan the globe for inspiration, cherrypicking bold, new ideas by rebels and style heritage from all over the world.

Knowing the craft, the rules and when to break them. We marry the past with the future unknown. A wardrobe made to be exstended, never replaced.

A rebel of tradition, that's Morris.

A word from the founder

Jan Alsén

Our founder, Jan Alsén, was a style maverick. He kept his head held high, a lily pinned to his chest. When the world zigged, he zagged. When it screamed fast fashion, he stayed true to his craft and conviction, championing a timeless wardrobe that never stops evolving. That spirit lives on. It’s our creed. To stay true to yourself, and express that. Because that’s not fashion, that’s style – and style is synonymous with knowing who you are, what you want – and not giving a damn.

Morris leads the way in men’s style. We want every man to stay true to himself, and express that. To be the lord of his own wardrobe.