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We strive towards designing clothes that are useful as well as beautiful. We constantly search for the best materials. And we know how to construct garments that last and age well – our roots in the Swedish textile industry run deep.

The single most important contribution to sustainability in fashion is to choose garments that last – and care for them. That’s why quality counts and timeless style always prevails.

Its all about quality - in all aspects of our operations.


Where do we produce our clothes?

Our production network is based on long-standing relationships with suppliers. We are an international brand and as such, we recognize both the opportunities and challenges of global textile production.

57% of our production is in China, with some manufacturing also taking place in Cambodia through Chinese partners. 23% is placed in Turkey, 11% is placed in Tunisia and the remaining 9% of production takes place in various European countries.


Which demands do we place on our suppliers?

Since 2018, we are members of Amfori, an international organization with more than 2 400 member companies, from 46 countries, representing a total turnover of 1.6 trillion EUR. By subscribing to a joint code of conduct, Amfori members are able to place unified demands on compliance, not only towards suppliers but also through advocacy and policy work.

The membership in Amfori gives us access to monitoring and information as well as support in our continuous dialogue with suppliers, and it also requires us to work actively on corporate social responsibility and contribute to improvement.

Some of the areas covered by the Amfori Code of Conduct are:

• Safe working conditions
• Fair renumeration
• No discrimination
• No child labour or forced labour
• Freedom of association and collective bargaining
• Ethical trade

The Amfori Code of Conduct is part of our Suppliers Guide and is to be signed by all suppliers as part of the general agreement with us.


How do we make sure our garments are free from hazardous materials?

The European Union REACH legislation has provided a framework for companies to clearly regulate the contents of hazardous substances in garments. The legislation also requires us to routinely monitor the chemical substances used in the manufacturing of our goods and continuously gain knowledge on this.

To strengthen our competence in the area, we have been members of The Chemicals Group from 2017 to 2020 and are presently members of the environmental network within TEKO, the Swedish trade and employer’s association for textile companies. This industry-driven network gives us access to updated information on hazardous substances.

In order to be proactive in safeguarding the contents of our products, we routinely assess risk of hazardous content already at an early stage in product development – and we maintain risk assessment documents for each product category. Suppliers are always chosen on the requirement that they are able to adhere to our demands.

We perform tests to ensure that demands are met.


How about materials from animals?

The animal-based materials used in our collections are wool, leather and down. Other animal-based materials, such as fur, are not used by us. We continuously monitor the chain of supply leading up to our products and strive towards making informed decisions on animal welfare aspects.

All our Merino wool is supplied by Biella Südwolle, a leading supplier of wool materials. By participating in their anti-mulesing programme, we are able to take a strong stand against mulesing, a painful surgical practice on Merino sheep that we do not accept. The joint purchases of mulesing-free Merino wool by Südwolle’s clients generates significant volumes through mass-balance and gives Südwolle leverage to influence the wool industry to take active measures against mulesing.

Since 2016, all down in our products is certified according to the Responsible Down Standard, which ensures that down and feather come from ducks and geese that have been bred in good husbandry and can be traced back to individual farms.


What can I do to make my garments last longer?

Since 2020, all our garments feature the Clevercare symbol on the care label. By following the link to Clevercare’s webpage you are able to access updated information on how to best care for your individual garment. By washing, drying and ironing your clothes more effectively, you can often lengthen their lifespan considerably, as well as saving precious time and valuable energy at home.

Our advice is simple, buy less but buy better – and care for your clothes, not only out of respect for the environment but also out of respect for the people who made them. Plus, well-worn clothes have personality. Your personality.