St Moritz On Ice
4 Min Read)
)
Snow, Steel and Style
A Stage Like No Other
At its core, The Ice remains a love letter to the golden age of motoring. Each car on display tells a story, whether it’s a 1950s Ferrari that once roared at Le Mans or a pre-war Bugatti with a body sculpted like fine art. What sets this event apart is its ability to bring these mechanical masterpieces to life, not behind velvet ropes in a museum, but gliding across the glistening ice under the crisp Alpine sun.
)
)
For 2025, The Ice continues to celebrate automotive excellence with an even more breathtaking selection of cars. Picture the pre-war splendor of a Bugatti Type 57 Atlantic, its Art Deco lines catching the light alongside the commanding presence of a 1929 Bentley Blower.
Post-war icons make their mark, from the legendary Ferrari 250 GTO to the unmistakable Mercedes-Benz 300 SL “Gullwing,” its dramatic doors a showstopper in any setting. Racing royalty adds an extra thrill, with a Porsche 917 skimming across the ice, its Le Mans heritage echoing in every detail.
)
)
)
Additional standout cars in 2025 included the Jaguar D-Type, Aston Martin DB4 GT Zagato, Maserati A6GCS, and a rare Alfa Romeo 8C 2900. Classic rally legends like the Lancia Stratos HF and Audi Sport Quattro added a dynamic contrast, proving that performance and beauty transcend generations.
The curated categories for 2025 highlight a stunning variety of rare vintage models and iconic designs, with classes such as “Open-Top Elegance” and “Racing Legends.” Judges evaluate not just beauty, but also history and authenticity, ensuring aficionados have plenty to marvel over.
)
)
But The Ice isn’t just about cars, it’s about lifestyle. The event epitomizes the effortless luxury that St. Moritz is famous for. Guests arrive in perfectly tailored tweeds and fur-lined boots, sipping champagne as they stroll among the cars or mingle by roaring fire pits set against the panoramic backdrop of the Alps.
For 2025, the experience expands with new indulgences. Michelin-starred chefs craft exclusive winter delicacies, elevating the gastronomic offerings to new heights. A champagne tent, complete with crystal chandeliers, provides an elegant vantage point over the cars and the action below. As the sun sets, the weekend transitions into exclusive after-parties at St. Moritz’s most iconic haunts, where jazz and cocktails flow as freely as the laughter.
)
)
With its unparalleled blend of motoring heritage, elegance, and Alpine glamour, The Ice 2025 promises an unforgettable celebration of automotive artistry and luxurious living.